Small Business Big Plans - Catherine Black & Belinda Mountain

Small Business Big Plans - Catherine Black & Belinda Mountain

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Tailored specifically to the digital world in the 2020s, this easy-to-read practical guide is packed with expert insights along with plenty of real world examples. 

Weaving core digital marketing principles into a specifically South African context, you’ll learn:


•How to craft a digital sales strategy
•How to create a website
•The basics of search engine optimisation
•How to write emotive web copy that inspires action
•How to navigate the world of influencers and social media