{"product_id":"oom-m-masterson","title":"The Oom - Miles Masterson","description":"\u003cp\u003e\u003cspan\u003eWritten by Cape Town journalist Miles Masterson, The Oom reveals the extraordinary life of John \u003c\/span\u003e\u003cspan\u003eWhitmore, a visionary who transformed South Africa’s relationship with ocean sport and beach culture.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis richly illustrated biography is a must-have for anyone who loves the sea, adventure and local \u003c\/span\u003e\u003cspan\u003ehistory.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eJohn Whitmore was the first person to ride a surfboard on the Cape’s Atlantic coast, and his passion for \u003c\/span\u003e\u003cspan\u003esurfing sparked a movement that would echo across generations. He established the country’s first \u003c\/span\u003e\u003cspan\u003esurfboard brand, identified world-class breaks like Elands Bay and Jeffreys Bay, and nurtured the rise of  \u003c\/span\u003e\u003cspan\u003eSpringbok surfing, opening the door for South African talent on the global stage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor two decades, listeners tuned in to his daily surf report on Radio Good Hope, making him a trusted \u003c\/span\u003e\u003cspan\u003evoice in the surf community. His appearance in Bruce Brown’s iconic film The Endless Summer \u003c\/span\u003e\u003cspan\u003eintroduced him to the world and cemented his status as a trailblazer. Affectionately known as ‘The \u003c\/span\u003e\u003cspan\u003eDoyen’, Whitmore continued to innovate by bringing the Hobie Cat and Morey Boogie to South Africa, \u003c\/span\u003e\u003cspan\u003esparking new waves of ocean-sport enthusiasm.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Oom is not only the biography of a man ahead of his time, it is a celebration of the coastal lifestyle \u003c\/span\u003e\u003cspan\u003ethat so many South Africans cherish today. It will inspire long-time surfers, weekend wave chasers, \u003c\/span\u003e\u003cspan\u003esailing and beach culture fans, and anyone interested in the story of how a single person can change \u003c\/span\u003e\u003cspan\u003ea country’s sporting identity.\u003c\/span\u003e\u003c\/p\u003e","brand":"Blue Weaver","offers":[{"title":"Default Title","offer_id":53318649938133,"sku":"9781037054891","price":505.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0604\/7262\/3317\/files\/9781037054891_915x1388_8e865968-9ca1-4f16-a8cc-a656719a684f.webp?v=1772121269","url":"https:\/\/stellenboschbooks.co.za\/products\/oom-m-masterson","provider":"Stellenbosch Books","version":"1.0","type":"link"}